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Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore
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April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
Comscore just released a study of online video engagement in Germany , and the results are a continuing testament to the growth of online video outside of the United States. 46.9 million German Internet users went to online video in March, a 2.3% increase from last year. More importantly, the average time German users spent watching online video increased over 33%. So the country is watching more and staying around more, which is good news for online video destinations around the world as the advertising model has been a blazing hot topic this year. Comscore Results For Germany Show Remarkable Growth Here’s a look at the graph from Comscore. Some of it is obviously in German, but as always, “Google Sites” leads the charge: A pretty interesting note from Social Barrel points out that the video game channels are the most popular, and Bigpoint is top dog in Germany, gathering 5.6 million viewers, beating out one of the top channels, period, Machinima, which saw 4.2 million in the country. Bigpoint’s viewership has grown over 80% since October. Amazing.
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Online Video Explodes In Germany
Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller conferences which allow attendees to get to know each other better and have more contact with experts in the field
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Interview with Lynsey Little from Distilled
Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But that wasn’t quite the case with online video advertising
Continue Reading »For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies. In today’s day and age, part of those promotional efforts revolve around social media and the ability to interact with both current and potential customers. As many of us
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Where Our Social Media Efforts Are Best Served
Ed Felten, the Federal Trade Commission’s chief technology officer, recently announced that Twitter is now providing support for the Do Not Track feature. The feature, which was initially proposed by researchers in 2009, was first implemented by Mozilla Firefox in early 2011. Since that time, Internet Explorer, Safari, and Opera have all added support and
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Twitter Supports Do Not Track Privacy Feature
Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove.
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Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas
It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly. A few months ago, Google+ didn’t even have YouTube integration and all of us wondered why two properties owned by the same company wasn’t on the ball with that. Then finally, they did integrate the two , where you could share all sorts of videos and playlists. But despite that, on YouTube itself, you couldn’t just click a button like you could with Facebook and Twitter. And now today, YouTube announced the Google+ Share button . The Google+ Share Button: What Took These Guys So Long? When I read this, it seemed such a simplistic thing. How in the world did they not get to this sooner? Here it is, in all its glory: This was either an oversight, since you could share videos using Google+ and no one really noticed that there wasn’t a click-of-the-button kind of deal, or there was some other problem that only those in Google know about.
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YouTube Finally Adds Google+ Share Button? What The Heck?
In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC’s Extreme Couponing series . Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been an integral and important piece for developing and growing their social media marketing strategy. Click here to watch this video. For those of you who haven’t heard of Nathan Engels or his popular site WeUseCoupons.com , we feel that Nathan is a Social Media Guru Genius. He has over 100,000 likes on his Facebook page, a hugely successful forum that has 200,000+ visitors and recently started utilizing his YouTube channel to further promote his site.
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iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you.
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