Andy Beal, the CEO of trackur and the publisher of MarketingPilgrim , is one of the highlighted speakers at PubCon’s Master training today.  Beal, who specializes in reputation management, provided actionable advice on how to manage a company’s reputation and conduct online reputation management audits.

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Google Reputation Management Audit with Andy Beal

YouTube has announced some new creator tools to enhance your video publishing experience.

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Convert 2D Videos To 3D With Added YouTube Creator Tools

While Mark Robertson and I were busy speaking at SES San Francisco last week, comScore and YouTube rolled out Partner Reporting, a new feature that highlights the dedicated audiences garnered by YouTube content partners.  Since we were tied up talking about “Next Gen YouTube Marketing” and answering questions in “SEW Labs: The Use of Video in Social Media,” I guess we can’t complain that Edmund Lee of Ad Age Digital broke the story: “ What the Most Popular Channel on YouTube? ” By the way, the answer to Lee’s question is VEVO (#1) with 59.7 million unique viewers in July 2011 – which is almost 37.8 percent of YouTube’s almost 158.1 million total unique viewers that month.  Now, if you consider VEVO, a joint venture between Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, to be a music “platform” instead of a “channel,” then the answer to Lee’s question is Warner Music (#2) with almost 31.3 million unique viewers. Now, the fact that music videos are popular isn’t the kind of breaking news that would have prompted a newspaper editor to stop the presses back in the 20 th Century.  What do qualify as “man bites dog” stories are some of the other YouTube content partners – independent and professional, bedroom and broadcast – who have popular channels

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comScore’s YouTube Partner Reporting Reveals New Media Moguls in the Making

Microsoft has switched up its game or at least the technology you’ll be using to watch the big game thanks to their ESPN3 video application on the Xbox 360.

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Microsoft Moves To HTML5 Video For ESPN Xbox 360 Application

Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used in Skype). Ever since the first rumors of this acquisition emerged, the online video community has speculated what this would mean for HTML5 video and its current issues around codec support

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Google’s VP8 WebM and What it Means for You

It looks like Vladimir Prelovac has become our SEJ featured developer. I have already shared his plugin for smart blog interlinking and mentioned another Wordpress plugin by him called “Insights” . Today I am sharing his FireFox addon that has been developed for about a year

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A New Feature-Rich SEO FireFox Addon: SEO Doctor

Twitter has started rolling out a new design of its homepage , the page that loads on your browser when you visit Twitter.com and you are not signed in to your Twitter account. Actually it’s not so much of aesthetic redesign but more on what are displayed on the homepage. Previously, Twitter.com just gives you the large Twitter header containing Twitter logo, search box, the famous tagline that says “Share and Discover What’s Happening Right Now, Anywhere in the World, and the top trending topics.

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Twitter Highlights Top Tweets, Users on its Homepage

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, I caught

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Web Video Advertising Hurdles for 2010 – New Media Minute

Mobile search continues to explode. According to eMarketer , mobile search spending will grow 81% over the next two years. So there’s no better time to get a jump start on your mobile search campaigns.

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5 Steps to Launching a Mobile Search Campaign

As more and more companies decide that investing in a Twitter account is appropriate for their marketing campaign, one thing that traditionally gets lost in the discussion is how they will measure success. A Twitter account, just like any form of marketing, requires a set of concrete goals that you hope to achieve through marketing in that channel. Are you looking to cut down on customer support calls

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How to Measure Twitter Marketing Effectiveness