About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do.

Read the original: 
How To Measure ROI In Online Video To Help Ensure Success

There’s a new study out from Pew Internet & American Life Project , and the overall theme seems to be that digital content purchases are on the rise.  In fact, they’ve pulled even with traditional e-commerce purchases.  66% of Internet users purchase traditional goods and services through e-commerce, and a whopping 65% purchase digital goods

See the original post here:
Study: Online Users Willing To Pay For Digital Video Content

With the insane success of Facebook (now 500 million accounts and 140 million uniques a month) and the decent success of Twitter (close to 20 million uniques a month) everyone wants to be the next Mark Zuckerberg .  Now with Google rumors floating the idea of a new social network apply named “Google Me” in the works, we need to ask ourselves do we really want another social network? Social Success Any social network relies on one extremely important element to it’s success.  NUMBERS!  There is no point to be the lone user on a social platform.  In fact the integrity, power, and future use of a network can easily be measured by it’s current accounts and it’s ability to grow. If we rewind to 2  years ago we’d see several versions of similar social networks competing for market share.  Facebook v MySpace or Twitter v Tumblr, etc…  Now we can easily see a natural progression to one single network in each genre.  Facebook and Twitter clearly being the leaders in personal networking and LinkedIn presiding over business social networking.

Go here to read the rest: 
Social Networks Pushing Too Hard

Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that’s probably a metric you’re aggressively tracking

More here: 
How External Deep Linking and More Content Can Boost Your Rankings